everything channel [v]

[v] music

v music mock up

01 project run-down

[V] MUSIC WEBSITE

Client: Channel [v] is an Australian subscription television music channel. [v] Music is the home to everything Channel [v]. Together they do more than just play and promote the latest music. They also create original TV shows, throw surprise guerilla gigs, host floating island parties and deliver the best in music news.

Challenge: [v] Music had big ideas and drive but was stuck using an outdated CMS, built on a Flex framework that made grown men cry. This made the simplest of tasks near impossible to complete. Years of updates and new features had left the UI in a bit of mess with no mobile optimisation to be seen.

Solution: With a new year fast approaching the current website content needed to be migrated to a new stable CMS known as Baqstage. This CMS, developed in house by Chook, has proven to be a great environment for similar clients in the digital entertainment space.

Process: The project scope defined key page templates and outlined the adjustments needed to the sitemap. A set of core components defined each page structure, which led to a set of lo-fi wireframes. Using [v] Music’s on-air brand for inspiration a digital style guide kicked off the UI designs. Front-end development moved quickly around a backend framework, plugged right into the Baqstage CMS.

Digital Agency: Chook
Role: Creative Director
Highlight: The cheap date (inside joke)

v music home page

02 USER FLOW

SITE MAP

A detailed site map outlined how the sections flowed together. Producing a simplified version of this site map early on helped quote and scope the project.

03 STYLE PALLET

BOLD  SANS & SERIF
HOT PINKS & GREYS

v music style pallet
v music tv guide

04 WHAT’S ON [V]

WE CAME. WE SAW. WE PARTIED!

Channel [v] and [v] Music are always looking for new and interesting ways to deliver music to their audience. The What’s On section of the website is home to all the original content they produce.

v music whats on

05 image galleries

full screen glory

[v] Music needed a way to show off the big and beautiful photography they were collecting. Full screen image galleries allow for uninterrupted exploration of all the events they’re involved in.

v music full screen gallery

06 news

MUSIC and pop culture NEWS

The true hero of the website is the content and the team that creates it. It’s easy to loose track of time reading through all the articles and related content.

v music articles

07 videos

THE latest and GREATEST VIDEOS

Channel [v] plays the latest in mainstream and alternative music. The videos section of [v] Music is where you can find the latest and most played film clips. Users can also request film clips to be played on Channel [v] or purchase songs via iTunes.

v music latest videos
v music responsive mobile site
v music responsive mobile site
v music responsive mobile site
v music responsive mobile site
v music responsive mobile site
v music responsive mobile site

IT WORKED. TRAFFIC INCREASED

187%

IN THE FIRST 6 MONTHS