WE ARE SCI-FI

SF

SF mockup

01 project run-down

SF WEBSITE

Client: The Sci-Fi channel on FOXTEL was Australia‚Äôs one and only dedicated home to Science Fiction entertainment. The channel featured the very best of Sci-Fi TV, movies and classics.

Challenge: The Sci-Fi channel had a very loyal on-air audience and online following, however they were mostly young to middle aged males. While this was great, the Sci-Fi channel had a lot more to offer a wider demographic. Unfortunately the general perception of the channel turned a lot of females and older audiences away.

Solution: Change the name of the channel to SF. Rebrand the entire on-air look and feel to something more appealing to everyone. Create an online environment for SF TV fans to delve into their favourite shows, videos and sci-fi news. And, perhaps more importantly create a place to debate what really happened to Starbuck at the end of Battle Star Galactica.

Process: Ink Project began working on an amazing new on-air brand including the logo, colour pallet, typography, idents and photography. After a thorough discovery session with the team at SF, a set of goals and requirements was established for the scope of work. The major sections of the website were then sketched up by hand and run by teams. After a consensus on the approach was locked down, digital wireframes / information architecture were produced for the clients review. Ink Project were then near the end of their rebrand which made it really easy to create a user interface for the website. Development of the website was kicked off early on in the project and adjustments were made to the design approach where needed. The new brand and website were launched in conjunction with wide acclaim.

Digital Agency: Chook
Branding Agency: Ink Project
Role: Digital Art Director
Highlight: Cleaning up at the global and local Promax awards

SF Home Page

02 FLOATING

Navigation

SF Main Navigation

03 HOME PAGE CONTENT FEED

DISCOVER SF

SF Home Page Feed

04 VIDEOS

THE HUB OF SF ONLINE

Analytics of the previous site indicated the videos section was one of the more popular pages. Great care was taken not to ruin the existing experience and lose that good traffic. While the overall layout remained similar a new level of navigation made it easy to explore and discover great new videos and related content.

SF Videos

05 custom

video controls

SF Video Controls
SF Grids Baseline Grids
SF Grids Baseline Grids
SF Grids Baseline Grids

06 ICONS, BUTTONS + TOOL TIPS

UI ELEMENTS

SF UI Elements

07 SHOW PAGE

TEMPLATES

SF TV Show templates
SF TV Show Templates

08 COMPETITION

ENTRY FORM

SF TV Competition Entry Form

09 DISCUSSION

FORUM

SF Forum
SF 404 Page

PROMAX

awards