Client: Penguin Random House is a global trade book publisher for print, eBooks and Audiobooks. Publishing more than 15,000 new titles a year, Penguin Random House boasts over 70 Nobel Prize laureates and the world's most widely read authors.
Challenge: The rise of the digital market has shifted the way people read and listen to books. With 1000’s of titles released on a weekly basis, it's becoming impossible to find that next book you can't put down (or switch off). Penguin Random House Australia needed a way to stand out from the crowd and promote their latest book titles to the digital world.
Solution: Penguin Random House New Books app loads free sample chapters directly into the devices and hands of ebook and audiobook consumers. The app allows Penguin Random House to effectively promote a curated list of the latest and arguably the worlds best books. This ensures users are consistently provided a reliable source to find that next book they’ll love.
Digital Agency: Chook
Role: Creative Director
Highlight: Being featured on the app store
Penguin Random House delivers a mixture of the hottest release sample chapters straight to the New Books app.
Sample chapters are downloaded straight to the user's device, allowing them to get a feel for each title before they make a purchase on iBooks or Google Play.
Audiobook sample chapters are great for New Books users who don't have the time to sit down and read an eBook.
Channel [v] and [v] Music are always looking for new and interesting ways to deliver music to their audience. The What’s On section of the website is home to all the original content they produce.