penguin random house

new books

Penguin Random House Device Mockup

01 project run-down

Penguin Random House New Books

Client: Penguin Random House is a global trade book publisher for print, eBooks and Audiobooks. Publishing more than 15,000 new titles a year, Penguin Random House boasts over 70 Nobel Prize laureates and the world's most widely read authors.

Challenge: The rise of the digital market has shifted the way people read and listen to books. With 1000’s of titles released on a weekly basis, it's becoming impossible to find that next book you can't put down (or switch off). Penguin Random House Australia needed a way to stand out from the crowd and promote their latest book titles to the digital world.

Solution: Penguin Random House New Books app loads free sample chapters directly into the devices and hands of ebook and audiobook consumers. The app allows Penguin Random House to effectively promote a curated list of the latest and arguably the worlds best books. This ensures users are consistently provided a reliable source to find that next book they’ll love.

Digital Agency: Chook
Role: Creative Director
Highlight: Being featured on the app store

Penguin Random House New Books App eBook and Audiobooks

02 Read & listen

the best new release books

Penguin Random House delivers a mixture of the hottest release sample chapters straight to the New Books app.

Penguin Random House New Books App

03 Download the free app

instant access to sample chapters

Sample chapters are downloaded straight to the user's device, allowing them to get a feel for each title before they make a purchase on iBooks or Google Play.

Penguin Random House New Books App

04 books on the move

Listen to audio book samples

Audiobook sample chapters are great for New Books users who don't have the time to sit down and read an eBook.

Penguin Random House New Books App

05 books on the move

Listen to audio book samples

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Penguin Random House New Books App iPad
Penguin Random House New Books App eBook and Audiobooks